79 Brands That Use Orange Brilliantly in Their Logos

Ever scrolled past a logo and had to pause because it just hit different? Odds are, it was orange.

Whether it’s the literal fruit or the bold, unapologetic color—orange shows up in branding like it owns the room. And honestly? It kind of does.

In this post, I’m walking you through 79 brands that absolutely nailed the orange vibe, split into two camps:

• Logos that feature the orange fruit 🍊
• Logos that use orange as a dominant color 🟧

But first—why is orange so powerful in branding?

Why Orange Works (Backed by Science)

Orange is loud, confident, and full of energy—but not in a “screaming for attention” way. It’s more like a warm, magnetic high-five.

According to research published in Frontiers in Psychology, warm colors like orange increase arousal and boost attention compared to cooler colors. It’s not just a design trick, it’s science.

In plain terms: orange makes people notice. And that’s half the battle in branding.

Pair that with the natural association we have with the orange fruit—freshness, health, citrusy goodness—and you’ve got a color (and a symbol) that sells.

🍊 Brands That Feature the Orange Fruit in Their Logos

These brands lean into the orange, literally. If you’re in food, health, or anything lifestyle-y, this is a go-to for instant freshness and approachability.

These brands incorporate the actual orange (the fruit) into their logo design, usually to symbolize freshness, flavor, or a health-first focus.

Cuties

Halos

Orange Julius

Bravo Orange Juice

Sun Tropics

Tamara Juice

Frutika

FruitTree Fresh

Zest-O

Sunquick

Real Orange Juice

Fruit 2O Orange

CoolBest Orange

Daily Juice

San Pellegrino Aranciata

Nesfruta Orange

Ceres Orange Juice

Lakewood Organic Orange

Juicy Burst

La Vie Orange Juice

🟧 Brands With Logos That Use Orange as Their Primary Color

These brands don’t use the fruit—they use the color. Often paired with neutrals like black, white, or gray, orange becomes the loud, expressive element in the logo.

Home Depot

SoundCloud

Strava

Firefox

Gulf Oil

Harley-Davidson

JBL

Blogger

Jetstar

EasyJet

Hootsuite

Shutterfly

Nickelodeon

Feedly

Bitly

Payless

TNT Express

Crush

Gatorade

HubSpot

Ziggo

Shopee

Alibaba

Chupa Chups

Reese’s

SunTrust

Orange (Telecom)

Veuve Clicquot

Mozilla

Ubuntu

Cheez-It

Hertz

SoundHound

Asana (Logo Mark)

Trevor Project

Bunnings Warehouse

Trainline

Fandango

Skillshare (Old Logo)

Boomi

Clemson Tigers

Moo.com

Envato Studio

ClassDojo (Old Logo)

Drizly

KTM

Subway (Orange variant)

MeWe (Old Brand Colors)

Trello (Orange Theme)

Duolingo (Past Campaigns)

Trustpilot (Some versions)

Sendinblue (Orange Badge)

Shopify Collabs

Lalamove

Coursera (Course Campaigns)

Asurion

Puma (Campaign)

Monzo (Coral Variant)

Should You Use Orange in Your Logo?

Here’s a gut-check:

• Do you want to stand out in a world of blue tech startups?
• Are you going for bold, creative, friendly vibes?
• Would orange help your brand feel more energetic, healthy, or modern?

If you’re yelling “YES” at your screen—orange is your branding BFF.

Quick Tips for Nailing Orange in Logo Design

• Pair it right: Works beautifully with navy, white, charcoal, or beige.
• Pick a shade: Bright orange is modern and digital. Burnt orange feels grounded and artisan.
• Don’t overdo it: Let orange be the hero—but give it space.

Final Thoughts

I’ve designed for clients who were scared to use orange. Too loud. Too different. But you know what? Once we tested it, those were the brands that got remembered.

Orange isn’t just a color. It’s a strategy.

And whether you’re designing for juice boxes or SaaS dashboards, a splash of orange might be the thing that makes people stop scrolling.