75+ Famous Brands With Orange Logos Of The Right Vibes

I was freelancing from my bedroom at the time, juggling unpaid bills and a half-dead laptop. A small food brand reached out needing a logo redesign.

I didn’t have fancy software or a polished pitch deck, just scrappy energy and a folder full of mockups. One of them happened to be orange.

I pitched a few safe options: blue, gray, muted green. They were fine. But when I showed them the orange one? The client lit up. Literally leaned forward in her chair.

“That one,” she said. “It feels alive.”

That was the moment I knew. Orange doesn’t whisper. It doesn’t need approval. It walks in, owns the room, and makes people feel something.

According to research published in Frontiers in Psychology, warm colors like orange increase arousal and boost attention compared to cooler colors. It’s not just a design trick, it’s science.

And yet, it took me years, and dozens of client projects, to really understand how to use it well.

This post isn’t just another logo inspo dump. You’re getting:

• The psychology behind orange and how it taps into real emotion
• What kinds of brands should (and shouldn’t) use it
• Real logos that nailed it, and a few that missed
• My own go-to tips for working with orange in logo design, advertising, and packaging

Let’s break it down.

🔥 25 Famous Orange Logos (And Why They Work)

These logos aren’t orange just for fun. They’re orange because it works. Whether you’re selling a soft drink, hosting a podcast, or building a brand identity, orange can make your message unforgettable.

Brand Name	Why Orange Works
Fanta	Citrus flavor meets bold packaging. Orange = appetite and fun.
Firefox	A literal fox in motion. Orange = speed, warmth, and approachability.
Home Depot	Feels loud and DIY. Orange makes home improvement exciting.
Nickelodeon	Messy, playful, perfect for kids. Orange screams imagination and creativity.
Mastercard	Warm, emotional, balanced. Orange softens the corporate identity.
Penguin Books	It’s not just a penguin. It’s iconic. Orange is part of its publishing brand.
JBL	Sound and energy go hand in hand. Orange turns volume into emotion.
SoundCloud	Indie and expressive. Orange adds confidence to a tech-forward logo.
Blogger	Clean, web-native, and friendly. Orange adds energy to information platforms.
Shopee	Adds energy to e-commerce. A retail emblem that boosts visibility.
Payless	Budget-friendly retail, but orange keeps it from looking cheap.
Veuve Clicquot	Unexpectedly luxe. Orange boosts aesthetics and shelf attention.
Crush	Literal fruit burst. Orange hits flavor and visual branding at once.
Reese’s	Warmth, craving, and instant shelf recognition. Orange taps into emotion.
Bitly	A utility brand that’s not boring. Orange adds flair to minimalism.
KTM	High speed, high visibility. Orange adds urgency to the typeface.
EasyJet	Bold, affordable, accessible. Orange amplifies brand awareness.
ClassDojo (Old)	Edtech with personality. Orange appeals through playful design.
Gatorade	Orange signals fuel and movement. A strong symbol for sports drinks.
HubSpot	Orange makes B2B human. A gradient brand that drives marketing energy.
Ziggo	Techy and quirky. Orange adds punch to corporate style.
Trello (Theme)	Adds warmth to sterile UI. Enhances accessibility and digital aesthetics.
Envato Studio	Creative, collaborative, and bold. Orange lifts graphic design visuals.
Drizly	Alcohol delivery made friendly. Orange adds charm to branding.
Strava	Minimal and aggressive. Orange evokes strength in simplicity.

Brands With the Orange Fruit in Their Logos

These brands lean into the orange, literally. If you’re in food, health, or anything lifestyle-y, this is a go-to for instant freshness and approachability.

These brands incorporate the actual orange (the fruit) into their logo design, usually to symbolize freshness, flavor, or a health-first focus.

1. Cuties

2. Halos

3. Orange Julius

4. Crush

5. Sun Tropics

6. Tamara Juice

7. Zest Protocol

8. Sunquick

9. Fruit 2O Orange

Brands With Orange Colored Logos

These brands don’t use the fruit, they use the orange color. Often paired with neutrals like black, white, or gray, orange becomes the loud, expressive element in the logo.

21. Bravo Supermarkets

22. Home Depot

23. SoundCloud

24. Strava

25. Firefox

26. Gulf Oil

27. Harley-Davidson

28. JBL

29. Blogger

30. Jetstar

31. EasyJet

32. Hootsuite

33. Shutterfly

34. Nickelodeon

36. Bitly

37. Payless

38. TNT Express

39. Gatorade

40. HubSpot

41. Ziggo

42. Shopee

43. Alibaba

44. Reese’s Senior Bowl

45. SunTrust

46. Orange (Telecom)

47. Ubuntu

48. Cheez-It

49. Hertz

50. SoundHound
51. Asana (Logo Mark)
52. Trevor Project
53. Bunnings Warehouse
54. Trainline
55. Fandango
56. Skillshare (Old Logo)
57. Boomi
58. Clemson Tigers
59. Moo.com
60. Envato Studio
61. ClassDojo (Old Logo)
62. Drizly
63. KTM
64. Subway (Orange variant)
65. MeWe (Old Brand Colors)
66. Trello (Orange Theme)
67. Duolingo (Past Campaigns)
68. Trustpilot (Some versions)
69. Sendinblue (Orange Badge)
70. Shopify Collabs
71. Lalamove
72. Coursera (Course Campaigns)
73. Asurion
74. Puma (Campaign)

75. Monzo (Coral Variant)

77. Cloudflare

Why Orange Works Well in Branding

I’ve worked with startups, food brands, retail stores, and even clothing lines. And when I suggest orange, the reactions are always mixed:

“Too bright.” “Will people take us seriously?” “Isn’t orange kind of… childish?”

But here’s the thing. Orange doesn’t just look good. It works.

• It grabs attention without screaming.
• It triggers appetite, excitement, and happiness.
• It says you’re confident without trying too hard.

Orange sits perfectly between red and yellow on the color wheel. It pulls the urgency of red and the optimism of yellow, then fuses it into something bold and warm.

According to color theory and real-life branding experience, it’s one of the most emotionally charged hues a designer can work with.

If red is the fire alarm and yellow’s the smiley face, orange is the gut feeling you remember. It doesn’t just sit pretty in your color scheme, it moves people.

It brings emotion to your branding, adds warmth to your graphics, and makes your logo stick. Whether it’s on a soft drink label, a retail emblem, or a packaging design, orange isn’t decoration. It’s the message.

That’s why you see it in packaging, logos, advertising, and everywhere else brands want to grab attention and leave a lasting image. It doesn’t whisper. It shows up with confidence and a full sense of purpose.

When NOT to Use Orange in Logos

Let’s be honest. Orange is bold. And bold isn’t always right.

If you’re building a high-end luxury brand, orange can clash with the minimalism and status people expect.

If you’re working in law or finance, orange might make your brand feel too casual.

If your logo relies on intricate linework or light-colored type, orange can overpower your layout, especially without proper contrast or negative space.

One time, I used a soft peach-orange in a wellness brand. It looked amazing on Instagram: clean, bright, totally on brand. But when we printed it on glossy packaging? Total flop.

The orange faded into the background, lost all its punch. We had to dial it up to a bolder, deeper shade that could carry its weight in both digital and print.

After that, it held up everywhere. Web. Print. Packaging. It finally felt consistent and bold, not washed out or lost in the noise.

Bottom line? Not all oranges are created equal. Pick a shade that does the heavy lifting. Because the wrong orange can fade fast, but the right one makes your brand look like it knows exactly what it’s doing.

Final Thoughts

Orange didn’t just change how I design. It flipped the way I think about branding entirely. Back then, I used to treat color like a cherry on top, something you add once everything else is locked in.

But orange? It forced me to see color for what it really is: a decision that drives emotion, identity, and how people remember your brand. Color isn’t decoration. It’s strategy. It’s about feeling right. It’s about meaning something.

If your brand is bold, playful, full of movement, or you just want to stop blending in, orange might be exactly what your logo needs.

You don’t have to drench your entire brand in it. Sometimes all it takes is a hit of orange in the right spot to wake up your whole identity.

Try it. Push it. Let your design speak louder without shouting.

When orange lands right, it doesn’t just stand out. It sticks.