How To Get Top Canva Template Niches Using Etsy + Pinterest
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I’ll be real with you — choosing a niche just because you like it isn’t enough.
Been there. Done that. Didn’t get the passive income.
If you want your Canva templates to sell while you sleep, you need to create stuff people are already searching for — and willing to pay for.
Here’s how I find profitable Canva template ideas using Etsy and Pinterest. These two platforms give me all the clues I need. And the best part? It’s free research.
Let’s dive in.
Step 1: Start With Etsy – Find What’s Selling
Etsy is a goldmine for spotting what’s trending in digital products — especially Canva templates.
Here’s what I do:
A. Use Etsy’s Search Bar Like Google
Go to etsy.com and type “Canva template.” in the search bar. Don’t press enter yet.
You’ll see autocomplete suggestions like:
- Canva Instagram templates
- Canva media kit
- Canva planner
- Canva business card These are real-time search terms from actual buyers. They’re basically handing you content ideas.
B. Filter by “Bestseller” Tags
After you search, scroll through the results and look for listings marked as “Bestseller.”
Click into a few listings and see what they include. Pay attention to:
- The template type (e.g. ebook, Instagram, resume)
- The niche (e.g. coaches, teachers, realtors)
- How many reviews or sales it has
💡 Pro Tip: Notice how sellers bundle templates together or niche down (e.g. “Instagram pack for real estate agents”). These details matter!
Step 2: Use Pinterest to Spot What’s Trending
Now switch over to Pinterest — this is where I find seasonal spikes and visual inspiration.
A. Use Pinterest Trends Tool
Go to trends.pinterest.com (or just use the regular Pinterest search bar).
Type something like:
- “Canva template”
- “Instagram Canva template”
- “Canva resume template”
The trends tool shows whether that term is rising or falling in popularity. Super handy for spotting seasonal or evergreen interest.
B. Look at Top Pins
Search for “Canva templates” and scroll through the top-performing pins.
What do you notice?
- Is there a color theme? A certain style?
- Do pins use “free” or “editable” in their titles?
- Are they targeting specific people (e.g. moms, coaches, Etsy sellers)?
Save the ones that pop to a private board. I call mine “Hot Niches” — it helps me keep track of patterns.
Step 3: Validate the Niche Before You Design
Found a few ideas? Time to cross-check them.
Ask yourself:
- Are people buying this on Etsy?
- Are people pinning/saving this on Pinterest?
- Can I create a better version with my own style?
If yes to all 3 — you’ve got a niche worth exploring.
Bonus: The Top-Selling Canva Niches (Based on Research)
Just to give you a jumpstart, here are a few Canva niches that consistently perform:
- Instagram Templates for Coaches
- Editable Planners for Moms
- Business Card Templates for Real Estate Agents
- Etsy Listing Templates
- Welcome Packets for Virtual Assistants
- Digital Product Mockups (for other creators)
Research First, Then Create
Look, I love designing. But I really love designing stuff that makes me money on autopilot.
This research step? It’s what separates random hobby templates from profitable digital products.
And once you get used to it, you’ll start noticing trends everywhere — on Etsy, Pinterest, even in Facebook groups.
Start with what works. Then make it yours.
👉 Need help packaging your first Canva template? Check out this guide on how to start selling Canva templates from scratch — it’s my step-by-step blueprint.
